About the author  ⁄ Marc Horowitz

Marc is the Creative Director at BrickHouse Security and the Editor of the BrickHouse blog. He’s a former Editor-in-Chief at Hachette Filipacchi Media and has written about technology and general interest topics for a number of major national print and online publications, including The New York Times, Popular Science, Popular Mechanics, The Economist, The Village Voice and many others. A native New Yorker, Marc lives in NYC’s West Village. His passions include travel, skiing, food, books, film, live music, comedy and irony.

wows2-smWhen Martin Scorsese’s people called last year and asked me to set them up with one of our teddy bear nanny cams for the legendary director’s latest project, I was intrigued. I was even more intrigued when I saw the final cut of the film, which opened on Christmas Day.

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Pepsi’s Jeff Gordon Test Drive video ad is big fun, but based on tens of thousands of Internet comments, a lot of people who saw it for the first time thought it was a legit hidden camera video designed as a prank on an unwitting used car salesman. From the many technical impossibilities to the clearly staged stunts, the video is a slickly produced hoax that generated a lot of buzz on the web. We thought it would be fun to deconstruct some of the more glaring clues “pop-up video” style.

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UPDATE 11/20: Whitney will appear on ABC’s 20/20 Friday, November 21 at 10 p.m. EST. For more details click here.

We were thrilled to find the headline above posted on our Facebook wall by Arkansas mom Whitney Matney. It’s stories like Whitney’s that remind us why we got into the security business in the first place.

The young law student used a BrickHouse nanny cam to catch an allegedly abusive babysitter in the act and bring her to justice.

Whitney and her family recently appeared on the Ricki Lake Show to share their story.

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Update 12/19/12: After we posted this story, we learned why NORAD had turned to Microsoft for Santa-tracking. Turns out the folks at Google Maps have created their own algorithm to track the red-suited one this Christmas Eve. Microsoft? Google? You decide. As noted below, we’ve already made our choice…

 

Original Post:

We were surprised and a little alarmed to learn that NORAD has dumped Google and switched to Microsoft’s Bing Maps to track Santa as he flies from the North Pole to homes around the world this Christmas Eve.

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BrickHouse Security gear has helped investigators and private citizens bring a lot of bad guys to justice. Here’s a prime example:

When you sail off on a vacation cruise and leave your car behind at a paid parking lot, you expect your ride to be in the same condition when you get back. Just make sure you don’t hand over the keys to anyone at Premier Parking Spot in Cocoa, Florida — particularly Premier’s owner, Jay Nieves.

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In a previous post, we wrote about thieves increasingly targeting smartphone owners — and the unwillingness of cell service providers to address the problem. We’re happy to report that the major carriers have finally agreed to do the right thing and are set to begin blacklisting stolen smartphones later this year.

So what does this mean for the average cell phone user?

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