Blu Dot Design Tries GPS Tracking & Hidden Cameras For Viral Marketing

blu-dot-chairBlu Dot, a Minneapolis based design firm will carry out a new and never before tried way of marketing. The design firm that specializes in high end chairs, will be placing their chairs throughout Manhattan, one by one, with no promotional or sales material attached with them. The firm expects that people will take these chairs and adopt them into their homes or lack thereof.  What these people don’t know is that they’re being watched.

The chairs will be equipped with GPS tracking devices that will update their location in real-time on the company’s website, and may also be projected on the wall of the Soho Store (whose one year anniversary inspired this event). And if this wasn’t enough, each chair will have it’s own Twitter feed and report the new location every time it is moved.

“Where does great design end up in New York? What sort of a person invites these chairs into their homes?… It’s all an experiment, but in our experience consumers appreciate brands that come up with new ways of interacting.” says Michael Hart, co-founder of Mono, a Minneapolis advertising firm that developed the project with Blu Dot.

A few months from now, the video crew will use the GPS tracking devices in the chairs to track them down, in hopes to get an interview with the people who took them, no matter who it is: homeowners or the homeless. They will ask why they took them and how they are using them and hopefully learn some ways to make them better.

(Via FastCompany)


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BrickHouse Security is the industry's premier supplier of security and surveillance solutions. As a recognized authority in GPS tracking, hidden cameras, cell phone/PC monitoring, video surveillance and counter surveillance, we help our customers use technology to get the clarity they need. We proudly serve consumers, businesses of all sizes and the law enforcement community. When you need to know, BrickHouse has the answers.

  • SLIDETVDAVE

    Dude,

    That’s whack. This is the reason why I wear a Tin Foil Hat.

    Now I am more paranoid than ever – checking every piece of furniture and clothing to make sure there are no GPS tracking devices monitoring my every move. I am a little suspicious of the coffee table my wife just said she bought at a flea market. She thought I was crazy, but I told her the coffee table is evil, and that it is watching us. I Knew it!

    Dave
    http://www.SLIDETV.com Webmaster
    http://www.Twitter.com/SLIDETVNEWS

  • SLIDETVDAVE

    Dude,That's whack. This is the reason why I wear a Tin Foil Hat. Now I am more paranoid than ever – checking every piece of furniture and clothing to make sure there are no GPS tracking devices monitoring my every move. I am a little suspicious of the coffee table my wife just said she bought at a flea market. She thought I was crazy, but I told her the coffee table is evil, and that it is watching us. I Knew it!Dave