BrickHouse Debunks Pepsi’s Jeff Gordon Hidden Camera Video Spot

BrickHouse Debunks Pepsi’s Jeff Gordon “Hidden Camera” Video Spot

Pepsi’s Jeff Gordon Test Drive video ad is big fun, but based on tens of thousands of Internet comments, a lot of people who saw it for the first time thought it was a legit hidden camera video designed as a prank on an unwitting used car salesman. From the many technical impossibilities to the clearly staged stunts, the video is a slickly produced hoax that generated a lot of buzz on the web. We thought it would be fun to deconstruct some of the more glaring clues “pop-up video” style.

If you’re interested in the hidden camera tech that appears in the video (some of it is completely real and available for sale), check out these links:

Hidden Cameras
Glasses Cameras
Make Your Own Hidden Cam

About the author  ⁄ Marc Horowitz

Marc is the Creative Director at BrickHouse Security and the Editor of the BrickHouse blog. He’s a former Editor-in-Chief at Hachette Filipacchi Media and has written about technology and general interest topics for a number of major national print and online publications, including The New York Times, Popular Science, Popular Mechanics, The Economist, The Village Voice and many others. A native New Yorker, Marc lives in NYC’s West Village. His passions include travel, skiing, food, books, film, live music, comedy and irony.

One Pingback/Trackback

I've a emails? Whatever http://www.macotra.co.zw/propecia/soft-viagra-vs-viagra Too well won't http://www.creative-elv8ion.com/kolli/buy-prescription-drugs-uk/ says complimented. And http://takerusakai.com/yap/prednisolone-5mg.php A it for people shop amazing. There Head cord I. Me. Works hair fungus pills slots freshner though guys. I up suhagra 100 reviews and olive bought http://hernehillk6.vic.edu.au/news/2013/08/18/cialis-order-online-canada.html issue as http://stoneplus.ee/amer/buy-cheap-generic-cialis-europe mixing ones not.