BrickHouse Debunks Pepsi’s Jeff Gordon “Hidden Camera” Video Spot

Pepsi’s Jeff Gordon Test Drive video ad is big fun, but based on tens of thousands of Internet comments, a lot of people who saw it for the first time thought it was a legit hidden camera video designed as a prank on an unwitting used car salesman. From the many technical impossibilities to the clearly staged stunts, the video is a slickly produced hoax that generated a lot of buzz on the web. We thought it would be fun to deconstruct some of the more glaring clues “pop-up video” style.

If you’re interested in the hidden camera tech that appears in the video (some of it is completely real and available for sale), check out these links:

Hidden Cameras
Glasses Cameras
Make Your Own Hidden Cam

About the author  ⁄ Marc Horowitz

Marc is the Creative Director at BrickHouse Security and the Editor of the BrickHouse blog. He’s a former Editor-in-Chief at Hachette Filipacchi Media and has written about technology and general interest topics for a number of major national print and online publications, including The New York Times, Popular Science, Popular Mechanics, The Economist, The Village Voice and many others. A native New Yorker, Marc lives in NYC’s West Village. His passions include travel, skiing, food, books, film, live music, comedy and irony.

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