Google has recently released a new “Near Me Now” feature that uses the built-in GPS tracker in smart phones to show business and attractions that are around you. It is located on the Google homepage underneath the search bar, and will only appear there after you enable the GPS feature on your smart phone. It will then allow you to look up local business , attractions, reviews, hour of operation, etc.
For now it is only available on the iPhone (OS 3.0 or later) and Android (OS 2.0.1 or later) and only in the United States. Google did not say if it plans on making this feature available on other smart phones such as the BlackBerry and Windows Mobile, or if it plans on releasing this in other countries. But if it does, then it will be a huge threat to other location-based business finder apps like Yelp and Urban spoon.