GPS tracking devices have championed in catching criminals and finding lost children, but they have proven successful in another, unsuspecting arena – marketing. By placing GPS tracking devices on more than 200 boats racing in the Pure Michigan Bayview Mackinac Race, and airing their positions in real time on their website- Michigan.org was able to direct traffic to their website in record numbers.
With the number of viewers reaching well over 250,000 in just 3 short days, the rouse was a huge success. Over 36% of the viewers on the website were directed there becuase of the GPS race. The real time feedback gave viewers the illusion that they were going along the race with the boats. Feeling involved was fostered by being able to visually see where boats were on a map in real time. Without GPS trackers there was no way this project could be have completed.
Vice President George Zimmermann admitted, “One of our strategies for our sponsorship of the Pure Michigan Bayview Mackinac Race was to drive large numbers of potential visitors to Michigan.org, and expose them to information about the state for future vacation planning.”
With the air saturated with success, it seems that GPS trackers have found yet another niche to live in. (Via Crains Detroit)