Record Number of Site Visitors Follow Boat Race Using GPS Tracking

pure-michigan-bayview-mackinac-race-sailingGPS tracking devices have championed in catching criminals and finding lost children, but they have proven successful in another, unsuspecting arena – marketing. By placing GPS tracking devices on more than 200 boats racing in the Pure Michigan Bayview Mackinac Race, and airing their positions in real time on their website- Michigan.org was able to direct traffic to their website in record numbers.
With the number of viewers reaching well over 250,000 in just 3 short days, the rouse was a huge success. Over 36% of the viewers on the website were directed there becuase of the GPS race. The real time feedback gave viewers the illusion that they were going along the race with the boats. Feeling involved was fostered by being able to visually see where boats were on a map in real time. Without GPS trackers there was no way this project could be have completed.

Vice President George Zimmermann admitted, “One of our strategies for our sponsorship of the Pure Michigan Bayview Mackinac Race was to drive large numbers of potential visitors to Michigan.org, and expose them to information about the state for future vacation planning.”

With the air saturated with success, it seems that GPS trackers have found yet another niche to live in. (Via Crains Detroit)

About the author  ⁄ BrickHouse Security

BrickHouse Security is the industry's premier supplier of security and surveillance solutions. As a recognized authority in GPS tracking, hidden cameras, cell phone/PC monitoring, video surveillance and counter surveillance, we help our customers use technology to get the clarity they need. We proudly serve consumers, businesses of all sizes and the law enforcement community. When you need to know, BrickHouse has the answers.

  • http://www.aaacaricatures.com grapeapester

    GPS and Marketing what a combo

  • http://www.aaacaricatures.com grapeapester

    GPS and Marketing what a combo