Candy Corporation Will Hunt You Down, Shower You with Cash

Like some sort of Orwellian Willy Wonka, Nestlé UK has announced that it will be implanting GPS units into select Kit-Kat bars in order to track down contest winners and award them cash prizes.

The ominously named “We Will Find You” campaign will implant tiny GPS trackers into the wrappers of four versions of Kit-Kat bars, which are then activated upon opening. A “Prize Team,” which we can only imagine to be some sort of garishly dressed, delicious-looking secret police, will then find the contest winner within 24 hours and award them a prize of £10,000 (about $16,000). Reports of the Prize Team  breaking down doors remain unsubstantiated.

Nestlé is on the forefront of GPS trackers among edibles, but the concept of using technology to find contest winners is not entirely new. As Network World writes, Unilever, a multinational consumer goods corporation, used GPS devices in boxes of a Brazilian laundry detergent called Omo to hunt down 50 contest winners and award them cash prizes.

So, for now, just enjoy your chocolate; but remember, the candy man is watching.

(Image by Tamaru (Own work) [CC-BY-SA-3.0 (], via Wikimedia Commons)

About the author  ⁄ Erik Helin

Erik is BrickHouse Security's copy chief. Hailing from the Midwest (Wisconsin), Erik moved to NYC in 2010, securing a job at BrickHouse shortly thereafter. Outside of work he writes about music, does freelance advertising work, and wastes his life on the internet. Aside from no-brainers like cheese and beer, Erik enjoys music, travel, TV, his cat, and Brooklyn.

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