A few months ago we reported that Blu Dot, a Minneapolis based design firm planned to plant their signature chairs around New York City, and to use GPS technology to see what would happen to them. Would people grab them? Would they adopt them into their homes? Would they sit on them? Using a combination of GPS technology and covert surveillance, Blu Dot found out.
“The key to this idea was involvement,” Michael Hart, founder of Mono, said. “Not just them taking the chairs, but the whole community with this notion of an experiment and ‘Where will the chairs go?’”
The design firm hired video company Supermarche to document the entire operation – complete with code names, hidden video cameras, and treetop perches where they would videotape unsuspecting people interacting with the chairs. Some chairs were sat in, others were nabbed, others were adopted in homes. The videographers found that colorful chairs were snatched up more quickly, while plain chairs were considered institutionalized and therefore sat in, but not taken as often.
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