cash1The New York Lottery recently launched a new advertising campaign using hidden cameras to show exactly how far people would go for cash money. One guy even ventures into a New York City fountain for 10 bucks, emerging completely wet, shamed, and probably having contracted tetanus, but hey, at least he’s $10 richer.

Using hidden cameras strategically place throughout the city, the NY lottery put NYC residents in somewhat humiliating situations to prove how strong the need/want for cash really is. Cash spews from an ATM, they tape cash to the top of a very high pole, etc. causing bystanders to put themselves in somewhat ridiculous situations to get the goods; and it’s all caught on hidden camera.

In this economy with the NY and NJ Lottery maxing at $170 million this week, who wouldn’t shimmy up a lamppost or jump into a fountain for that kind of paper? Count me in!

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