identEvery day thousands of people download new applications onto their smart phones without much care forĀ  the terms of service they so easily agree to. What most of these people don’t know is they may be volunteering information and allowing for companies to gather data without their consent. Recently a company called Pinch Media was charged with being a little too invasive when it comes to gathering information through their iPhone apps.

According to one iPhone developer, applications using Pinch Media can retrieve information like your phone’s personal ID number and can work in conjunction with other applications like Facebook to determine your gender, birth year and even your exact longitude and latitude. Pinch Media has been accused of gathering information that has nothing to do with its applications. Instead, they have been using this data collection for advertisements and other marketing purposes. Worse, is that this information is often taken without the consent of the user and more often than not does not allow the user the option to stop the information gathering.

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